Downpour Concert 2023
I oversaw the instagram marketing campaign focusing on strategy, deadlines, content, and captions. For example, I allocated money from the budget to hire a graphic designer to increase the professionalism of our campaign while still working closely with her to ensure our brand and message shined through in her work.
Spring Concert Brand Pitch
This slide-deck was created by the Engagement Secretary and myself to be presented to an open committee of students and stakeholders. The communications team and I were tasked with building a brand identity that captured our message and resonated with the University of Oregon student body. The Downpour brand exemplified the rebellious and unconventional culture of our Eugene with funky graphic design and photography while simultaneously representing the student body by centering on a prominent fixture of our green campus — rain. Precipitation permeates every aspect of University, for example, while attending a Ducks football game you are bound to hear the saying “it never rains in Autzen Stadium”.
Downpour Concert Publicity Plan
This PR Plan outlines the strategic communication plan used to garner over 5,000 ticket sales. In my role as project manager I spear-headed strategy, timeline, and budget for the marketing of the concert.
Concert Funding Request
This comprehensive write-up accompanied my presentation to the ASUO senate which secured $250,000 in funding for our event. I independently researched, met with students, connected with agencies, and reached out to community members to create a budget, timeline, marketing plan, and overall vision for the concert.
A key aspect of our marketing strategy was to get local and student media to post or write about our event. I wrote this press release which announces that the headlining artist Aminé.