University of Oregon English Department
Editorial
In my role as a content creator for the English Department I pitched stories to my team in order to raise awareness of events, opportunities, and accolades within the English student community. I strategically leveraged search engine optimization tactics to enhance the visibility of articles. Additionally, I worked with my team to create coordinating social media posts and newsletter inserts to increase engagement with the articles.
Social Media Plan
During the summer of 2023 my team member Alana Cole and I created a new social media plan and team structure to address weaknesses and boost growth. This presentation was geared towards our supervisors and existing staff and later was turned into onboarding materials for new hires.
Podcasts
Each episode of the English Department’s Ducks Discuss podcast dives deeply into opportunities or interests related to English students at the University of Oregon. During my time working for the English Department I strived to strike a balance between providing information and entertainment. I developed audio editing and interview skills through collaborating on the podcast.
English Majors Alana Cole, Alice Judge, and Mackenzie Henderling discuss what it’s like to study abroad as a student of English! Listen to accounts from Dublin, Ireland; Siena, Italy; and London, England, to learn more about how to get the most out of your summers.
On the social media side of my time with the English Department I developed graphic design skills using applications like canva. I scheduled, pitched, and researched, and wrote captions for posts.